MAIN FACTS ABOUT THE COMPANY
Year of foundation – 1997
Company founder, owner and president: Irina Stepanovna Razumova
Number of clubs – the company operates 58 clubs: 41 functioning clubs and 17 clubs under construction.
- Moscow – 17 clubs
- St. Petersburg – 11 clubs
- Samara – 3 clubs
- Kazan – 3 clubs
- Naberezhnye Chelny – 1 club
- Novocherkassk - 1 club
- Kiev, Ukraine – 2 clubs
- Donetsk, Ukraine – 1 club
- Minsk, Belarus – 1 club
- Stockholm, Sweden – 1 club
17 objects are under construction, including 5 clubs in Moscow, 2 clubs in Moscow Region, 2 clubs in St. Petersburg, 2 – in Kazan, and also each of the following cities is expecting a club being constructed: Belgorod, Nizhny Novgorod, Rostov-on-Don, Voronezh, Krasnodar and Kiev.
Total area of the chain clubs – over 175 000 square meters.
The Planet Fitness club in the edifice of the Grand Hotel Europe (St. Petersburg) occupies 520 square meters, the largest club is situated in Kazan, its total area makes up 9 000 square meters.
Chain geography
Planet Fitness is the first Russian chain fitness brand represented abroad. The chain clubs are operating in Sweden (the greatest Scandinavian fitness club – 3100 square meters), Ukraine and Belarus.
Growth tempos
The chain of sports and health clubs “Planet Fitness” demonstrates high indicators of growth. For instance, in 2007 the company increased the chain by adding 14 more clubs to it. The development is being actively carried out both in the capital city regions of the countries and in provinces. In the near future it is planned to open the chain clubs in Belgorod, Rostov-on-Don, Krasnodar, Nizhny Novgorod and Voronezh.
Financial indices
The company’s mean annual profitability index makes up 17-21% on the average. The turnover of Planet Fitness, without taking franchising projects into account, made up $79.4 million in 2006. The planned turnover of the chain in 2007 is $104 million. The profit is being reinvested into the company’s development and into the opening of new clubs. The investments into the objects being constructed in the year 2007 presently make up about $27 million.
First club opened under the franchising agreement
Samara, 2003. The next project was realized in Kazan in 2004, and in 2005 – in Naberezhnye Chelny. On the whole, 7 Planet Fitness projects are now operating under the franchising agreement.
First club opened abroad
The Planet Fitness club in Stockholm opened in December 2004. For the first time in the history of the national fitness the Russian brand entered a mature, competitive foreign market.
Target group
The visitors to Planet Fitness clubs are representatives of the middle class, inhabitants of large cities, for whom taking care of their health is an integral part of their everyday life. Presently the number of visitors makes up over 180 000 people. On the whole, about 25% of Russians involved in fitness attend Planet Fitness clubs.
Number of employees
In the Planet Fitness Holding there are over 5 000 employees, among them there are European and world champions, stage managers of show programs for famous music and dancing collectives of this country, and masters of sports. Being enthusiasts in their profession, they are polishing up their skill, and their achievements are highly evaluated by awarding them the leading national and international prizes.
The first International Congress under the aegis of the Planet Fitness Chain took place in 1999. The event is conducted on a yearly basis; the number of its participants is constantly growing. For instance, the 6th International Congress of Planet Fitness under the motto “Making dreams come true” was attended by over 4 000 amateurs and professionals of a healthy lifestyle. Within the framework of the Congress 130 fitness presenters from Russia conducted, on the aggregate, 250 hours of lectures, seminars and master classes. 11 presentation sites with the total area of 30 000 square meters were involved in the event.
Charity
Planet Fitness initiates and supports social projects aimed at the development of physical education and formation of a healthy generation. Planet Fitness gives support to the annual exhibition “Fitness Moscow”, to the Fitness Festival F2 (project launched by Moscow Government) and also lends sponsor support to initiatives being carried out by a number of charity foundations.
